‘A Collective Culture’

Our one-liner:

Archive - bridging past, present and future for the enduring power of our collective culture iNDiViDUALS reflects on the importance of “archiving”, connecting generations and nurturing a sense of identity and belonging to the past, present and future. Using ‘Archives’ as a bridge and a source of inspiration to create collective culture. GEN35 is dedicated to creating an innovative vision of the Rijksmuseum audience, 2030. We will use fashion as a communication tool to forecast a scenario for Generation Alpha in an immersive museum experience. Providing a vision for “the museum of the future”. What we will create will build upon existing pieces, artworks and spaces.

This vision is represented in a phygital collection generated in collaboration with AI (AI as a tool and also a representation of the largest archive currently existing) and iNDiViDUALS (as a studio, communicating through a fashion collection).

Our GEN35 collective culture will be inclusive, open source, powerful, enduring and impressive.